The ‘return to analog’ trend and the rise of Whoop clones means smartwatches just aren’t cool anymore

The ‘return to analog’ trend and the rise of Whoop clones means smartwatches just aren’t cool anymore

TechRadar April 8, 2026

Smartwatches are useful, life-saving tools, but I don’t think they’re ‘cool’ anymore — and nothing’s going to change.