Design is becoming more influential in European consumers’ purchasing decisions, according to a report by the EUIPO

Seventy two per cent of consumers in the European Union prioritise design as a key consideration when choosing a product, according to a report published by the European Union Intellectual Property Office (EUIPO).

Seventy two per cent of consumers in the European Union prioritise design as a key consideration when choosing a product, according to a report published by the European Union Intellectual Property Office (EUIPO).

Seventy two per cent of consumers in the European Union prioritise design as a key consideration when choosing a product, according to a report published by the European Union Intellectual Property Office (EUIPO).