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For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up

NPR·3h ago·3 min read
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Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.

Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.

Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.

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