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Apple is coming for the entire $200 billion glasses market

THE STREET·2h ago·3 min read
Photograph via The Street
RSS SUMMARY · AGGREGATED FROM THE STREET

Apple rarely invents a market. It waits. The company lets someone else take the risk, watches a category mature, then walks through the front door and takes the customers. By the time the incumbents understand what is happening, the fight is already over. Look at what happened to the wristwatch. …

Apple rarely invents a market. It waits. The company lets someone else take the risk, watches a category mature, then walks through the front door and takes the customers. By the time the incumbents understand what is happening, the fight is already over. Look at what happened to the wristwatch. …

Apple rarely invents a market. It waits. The company lets someone else take the risk, watches a category mature, then walks through the front door and takes the customers. By the time the incumbents understand what is happening, the fight is already over. Look at what happened to the wristwatch. …

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