Chipotle takes on Taco Bell with new value play
Chipotle built its brand on the idea that better ingredients justify a higher price. A burrito bowl that costs twice as much as a fast-food combo is a reasonable trade if the quality gap is visible. Now Chipotle is testing something that looks very different from that playbook. And the chain it is …
Chipotle built its brand on the idea that better ingredients justify a higher price. A burrito bowl that costs twice as much as a fast-food combo is a reasonable trade if the quality gap is visible. Now Chipotle is testing something that looks very different from that playbook. And the chain it is …
Chipotle built its brand on the idea that better ingredients justify a higher price. A burrito bowl that costs twice as much as a fast-food combo is a reasonable trade if the quality gap is visible. Now Chipotle is testing something that looks very different from that playbook. And the chain it is …
The full story continues on The Street.
Story Sentry shows a short summary aggregated via RSS. The complete article — original photography, charts, and reporting — lives with the publisher.