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AI Proved More Compelling Than Human Reviews in Getting Shoppers to Spend. But the AI Hallucinated.

WWD·May 19 ago·3 min read
Photograph via WWD
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A peer reviewed study explored the nature of bias in large language models (LLMs) and its influence on users.

A peer reviewed study explored the nature of bias in large language models (LLMs) and its influence on users.

A peer reviewed study explored the nature of bias in large language models (LLMs) and its influence on users.

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