The Indulgence Strategy: Why This Successful Protein Brand Wants to Change the Conversation
Jason Wright built a booming snack brand by obsessing over protein. Now he’s deliberately talking about something else. As CEO and founder of Wilde Brands, Wright has spent years positioning his chicken-based chips as the protein-forward alternative to traditional snacks. The strategy worked: Wilde is now in 20,000 stores, with a new 130,000-square-foot facility, a […]
Jason Wright built a booming snack brand by obsessing over protein. Now he’s deliberately talking about something else. As CEO and founder of Wilde Brands, Wright has spent years positioning his chicken-based chips as the protein-forward alternative to traditional snacks. The strategy worked: Wilde is now in 20,000 stores, with a new 130,000-square-foot facility, a…
Jason Wright built a booming snack brand by obsessing over protein. Now he’s deliberately talking about something else. As CEO and founder of Wilde Brands, Wright has spent years positioning his chicken-based chips as the protein-forward alternative to traditional snacks. The strategy worked: Wilde is now in 20,000 stores, with a new 130,000-square-foot facility, a […]
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