Thursday, June 4, 2026Aggregating 2,418 sources · Updated 38 seconds agoNYC 54° · LON 47° · TOK 61°
Business

The Tween Whisperer Rebranding Claire’s for the YouTube Generation

TWSJ·May 16 ago·3 min read
Photograph via The Wall Street Journal
RSS SUMMARY · AGGREGATED FROM TWSJ

New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom.

New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom.

New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom.

Continue Reading

The full story continues on The Wall Street Journal.

Story Sentry shows a short summary aggregated via RSS. The complete article — original photography, charts, and reporting — lives with the publisher.