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Business

What CMOs actually want from TV during the industry’s big pitch week

BI·3h ago·3 min read
Photograph via Business Insider
RSS SUMMARY · AGGREGATED FROM BI

Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.

Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.

Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.

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