Foot Locker unveils new basketball brand platform and campaign

Dubbed “Hoops Lives Here", the year-round campaign explores the connection between basketball and everyday life, emphasizing the idea that the sport extends far beyond the court.

Dubbed “Hoops Lives Here", the year-round campaign explores the connection between basketball and everyday life, emphasizing the idea that the sport extends far beyond the court.

Dubbed “Hoops Lives Here", the year-round campaign explores the connection between basketball and everyday life, emphasizing the idea that the sport extends far beyond the court.