Gen Z are serial returners but ignore strict retailer policies, want more personalisation – report

Gen Z shoppers have been branded ‘serial returners’ when it comes to buying goods online. But what’s more, they’re finding ways to avoid returns fees, according to a new study.

Gen Z shoppers have been branded ‘serial returners’ when it comes to buying goods online. But what’s more, they’re finding ways to avoid returns fees, according to a new study.

Gen Z shoppers have been branded ‘serial returners’ when it comes to buying goods online. But what’s more, they’re finding ways to avoid returns fees, according to a new study.