Tuesday, May 12, 2026Aggregating 2,418 sources · Updated 38 seconds agoNYC 54° · LON 47° · TOK 61°
Lifestyle

FIFA World Cup: why are fashion brands turning to footballers as brand ambassadors?

FN·3h ago·3 min read
Photograph via Fashion Network
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With a month to go until the world’s biggest sporting event kicks off, fashion brands are stepping up their preparations and partnering with footballers. We analyse their strategies.

With a month to go until the world’s biggest sporting event kicks off, fashion brands are stepping up their preparations and partnering with footballers. We analyse their strategies.

With a month to go until the world’s biggest sporting event kicks off, fashion brands are stepping up their preparations and partnering with footballers. We analyse their strategies.

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