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Why Brand Esports Partnerships Are Moving Beyond Logos Into Culture

FORBES·2h ago·3 min read
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Why brands are turning to esports partnerships for culture, creators and fan loyalty, from DreamHack and EWC to Lamborghini, G2, Sony, Amazon and gaming activations.

Why brands are turning to esports partnerships for culture, creators and fan loyalty, from DreamHack and EWC to Lamborghini, G2, Sony, Amazon and gaming activations.

Why brands are turning to esports partnerships for culture, creators and fan loyalty, from DreamHack and EWC to Lamborghini, G2, Sony, Amazon and gaming activations.

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