Burger King did something unusual to fix the Whopper
Most fast-food executives improve their flagship burger by convening focus groups, commissioning market research, or bringing in a food scientist. Tom Curtis did it differently. The president of Burger King published his phone number and waited for the calls to come in. What happened next shows up …
Most fast-food executives improve their flagship burger by convening focus groups, commissioning market research, or bringing in a food scientist. Tom Curtis did it differently. The president of Burger King published his phone number and waited for the calls to come in. What happened next shows up …
Most fast-food executives improve their flagship burger by convening focus groups, commissioning market research, or bringing in a food scientist. Tom Curtis did it differently. The president of Burger King published his phone number and waited for the calls to come in. What happened next shows up …
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